Hi again! As I mentioned in my previous post, I’m new at this, but I made some reference to some of the reading and lessons I’ve had prior to starting this blog.
In a moment, I’m going to provide the text from that training, and as it’s long, I’ve made it available as a downloadable .pdf which you can find here: http://joeleech.us/blogpc.pdf
That said, I’ve made the decision to post bi weekly.. on 1st and 15th of the month. I won’t bore you with trivia in between. I’ll also try and give you any updates.
What’s going on now is that I’m taking all my previous books and works on Amazon and Create Space and updating them to the new Kindle mode. That’s business.
On the personal side, starting plans for the celebration of my wife’s 80th birthday.
In the meatime, figuring out how to celebrate our 56th wedding anniversary on Jan 14th.
Now here is the article and info on blogging.. if it can help you, please feel free to copy and use.
not beat around the bush. Blogging successfully takes some hard work.
You have to write quality content every week and generate some new
ideas for blog posts. You also need to be involved in an email and
social media campaign.
are times in the lives of most bloggers when they have to ask
themselves “are my efforts paying off?” They don’t know if
they should keep it up, write more anyway, or step up their
even entertain the thought of just quitting. Not having to worry
about what your next blog post will be can be appealing. They’d have
more time to spend with friends, read a book, or go sight-seeing.
reason quitting should never be an option is because the benefits to
blogging can be awesome. It can change your life. Blogging generates
web traffic, builds your authority, and brings you leads. You blog is
the nerve center of your business and social media activities.
studies reveal that many companies and entrepreneurs fuel their
businesses by blogging. For me, blogging generates nearly all of the
leads for my business.
what exactly can you do to turn your blogging efforts into a raving
success, engage your visitors, and create more business without
working yourself into a stupor?
have listed some of the best advice to help you streamline content
creation, engage visitors, and close the deal with potential clients
who will find themselves wanting to work with you.
to Streamline Content Creation
Create a publishing schedule and stay committed to it. Plan it in a
way that works well for you as well as for your readers. Never
overextend yourself. It’s not necessary that you publish on a daily
basis. Some bloggers post weekly or even bi-weekly.
your day when good blog post ideas come to mind, stop and write them
down. When clients ask questions add those answers and the ideas that
come from them to your list.
Create an outline for your posts. This can keep you on point so you
don’t wander off on short tangents that are not relative to your
post. It helps save time on both the writing and the editing of your
Always have a few backup posts ready for times when life throws you a
curve and your time and attention is needed elsewhere.
try to re-invent the wheel. Follow blueprints of blogs that are
tried, tested, and proven. Blogs are structured in a fairly
One neat little trick is to take a kitchen timer and set it at 30
minutes. Every 30 minutes take a break and reward yourself with
something like a cup of coffee or a donut. Getting up from your chair
is what helps you. When you get back to it you are more re-focused
and more energized.
streamlining blog content is a great idea. However, never turn it
into a speed-writing contest. Blog for the sole purpose of helping
and delighting your target audience.
To Win Customers & Get More Business
your blog posts all sound like a sales pitch, you’ll have a hard time
finding loyal readers. You could alienate your targeted clients. Your
blog could easily end up as a whisper in the wind with no-one around
to hear what you have to say.
majority of people don’t want to hear a sales pitch. Some don’t even
care about your business. They are looking for something for
THEMSELVES. If you want to create business using your blog, don’t
think like a salesman and step into the shoes of being a ‘mentor’ for
achieve this by –
Knowing your target audience. That means understanding what they’re
looking for, their desires, their needs, secret wished, and dreams.
Put yourself in their shoes and ask the questions they would ask, and
then give some good answers in your blog. Work at ‘helping’ them.
Never go click-chasing using hyperbolic headlines. Aim your writing
at your clients.
Don’t worry about alienating some people. You only want to attract
the right ones, the ones who will understand you and respond to your
Define the purpose of your blog. Decide what it is you want to
achieve through it. I, for example, teach small business people how
to create more persuasive content to help them get more business.
Study blogs that are successful and find out what makes them that
way. Analyze them carefully and learn from them.
Write when you find yourself feeling inspired or enthused. Energy can
be contagious and can flow through your words when you write your
are always wondering how they can make another sale. Mentors care
about what the students are learning and how they are making out. A
mentor has a desire to help the students get ahead so they can live a
life that is more fulfilling.
are smart and will notice immediately if you are the salesman type or
mentor type. Become a mentor and you can watch your business grow.
a Must-Read Blog
is poor content spread out all over the Internet. Yawn-inspiring blog
posts are a dime a dozen. The stock photography is so boring you want
to pull your hair out.
you want to create a ‘must-read’ blog, then make it stand for
something. You should be an authority for whatever your blog is
about. That means never rehashing old content that is already
saturating the web.
Major Focus Point for Making Yourself an Authority:
Develop a strong opinion and don’t be afraid to say it the way you
think it. A true leader stands his/her ground.
Leave out the ifs, buts, and maybes. Avoid saying ‘in my opinion’
because it is naturally your opinion if you’re the one writing the
Don’t waste people’s time with posts that are shallow or plain common
sense. You want to add value to the conversation and not fill it with
Don’t use the ‘free stuff’ ploy that many bloggers do. What you want
to give away free is good solid ideas and unique information. Those
are the things that will generate loyal customers.
Drop names of heavy hitters. It doesn’t hurt to add some clout to
your posts by quoting industry experts. It shows you’re on top of
things in your area of expertise.
Never try to impress people with big, hard to pronounce words. Write
things in simple language that anyone can understand.
Take advantages of case studies and relevant examples. They help to
breathe life into your content.
Show up on a regular basis with good quality content.
you are generous with your advice and ideas, potential clients are
going to find your blog and then purchase your products.
to Keep Your Readers Coming Back Time and Again
an authority can sometimes be a boring place. If you mishandle it you
can create a total catastrophe. You will never win friends by keeping
yourself on some kind of high-horse and lecturing them. They should
be treated the same as you. Everybody is on an even keel.
your readers motivated, energized, and inspired. Work at being a
great mentor. Empathize with them, try to understand where they’re
coming from, and help them find solutions to their problems.
diminish your most valuable information and tips by listing them
beneath very drab subheads. Your subheads need to be vibrant, strong,
and appealing. They should appeal to your reader’s curiosity.
your readers get to know the real you. Share little insights into
your life while remaining focused on how you can help your readers.
Sprinkle short little questions throughout your content. That makes
if feel more like your readers are involved in a conversation and not
your readers when you write your closing paragraph. Sum up the
problem and state the solution to clarify the point of your blog
the art of infusing your ideas into the minds of your readers. As the
writer you have a lot of control over the interaction taking place
between you and them.
a voice that is uniquely you. Your readers should be able to
recognize your writing style whenever they come across it, and know
what you mean and why you say things the way you do. Add personality
to your posts.
are not selling, you are having a conversation. Their decision to buy
will spring from a feeling of trust and confidence in you. Work every
day on polishing your written communication skills. Create ideas that
are worth writing about and never be afraid of being unique. Be
passionate about your blog and readers will respond to you.